Carlos Fabrega
How The Amazon PPC Ad Auction Works
Ever wonder why you can't get impressions or clicks for a keyword you are bidding for at the high end of the suggested bid range from...
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Carlos Fabrega
Oct 23, 20193 min read
Using Amazon PPC To Launch Products
Is using PPC to launch products still effective? Yes, very. These screenshots are of four different products I’ve launched for clients in...
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Carlos Fabrega
Oct 15, 20193 min read
Use Brand Analytics To Steal Sales Back From Competitors
The goal of this post is to help you leverage Brand Analytics to target ASINs that are currently pulling traffic and sales away from your...
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Carlos Fabrega
Sep 4, 20192 min read
3 Tips to Quickly Improve Your Amazon Sponsored Brands Headline Ads
Taking advantage of Amazon Sponsored Brands ads can have a significant impact on your business if managed correctly. Too often I see ads...
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Carlos Fabrega
May 21, 20193 min read
How to Control Your ACoS
To control our ACoS we need to know what our target ACoS is. Well what should my target ACoS be? There is no magical target ACoS all...
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Carlos Fabrega
May 17, 20191 min read
Create a Campaign Using Bulk Operations
If you want to scale your Amazon PPC you need to learn to use Bulk operations. Tasks that would take you hours to do in campaign manager...
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Carlos Fabrega
May 14, 20192 min read
Two Ways to Spy on Your Competition and Find Keywords for Amazon PPC
Use these two methods to uncover what keywords your competitors are benefiting from on Amazon.
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Carlos Fabrega
Apr 13, 20194 min read
2 Ways to Quickly Cut Wasteful Spend from your Amazon PPC
In this post I will go over two different ways to analyze your PPC data to identify and cut wasteful spend from your Amazon PPC...
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Carlos Fabrega
Apr 4, 20192 min read
Quickly Analyze Your Amazon PPC Placement Report
Not sure how to analyze your placement report? I created this post to show you how to do just that. Start off by going to your...
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Carlos Fabrega
Mar 8, 20193 min read
Tips and Tricks for Managing PPC Bulk Files
I decided to create this post to help people manage their bulk files. Hopefully you will learn and apply some of these little tips and...
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Carlos Fabrega
Feb 18, 20192 min read
PPC Branded Keywords: Why you need to control them
If you’re a brand selling on Amazon, then there are potential customers searching for your brand on Amazon. In this article I want to...
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Carlos Fabrega
Feb 15, 20192 min read
Increasing AMS Sales 400%
Below is a short case study on how we grew this clients AMS sales by 400% while also managing to lower the account ACoS 11.95%. Here is a...
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